Branding your business- tips, tricks and more
Branding your business doesn’t have to be hard and it’s certainly not just reserved for the industry giants. Any brand be it small or medium-sized can pull off branding for business. To become a memorable brand, a company needs to incorporate a number of traits in its brand identity. The first step is to start telling stories. Let’s learn more.
Understand what your brand stands for
Understanding the reason behind the existence of your brand is the core of your brand marketing strategy. Nail your brand purpose by answering the questions- who is your target audience, what do you want them to feel after using your brand? Why would they trust you in the first place? What are you doing differently? Who are your competitors? If your brand had a personality what would it be? Here is where you choose your typography, color palette, and imagery. Visual design choices need to be represented to create an impact on the consumer.
See what your competitors are doing
It would be a nightmare if you rolled out your message to the public only to find out that your marketing is similar to what a competitor has already done. The best way to avoid this is by doing thorough research while a Presentation design company to see what everyone in the industry is doing before you start with your branding.
Consistency is key
Having a bunch of creative executions every time you do want to communicate something might seem fun at first but it’s damaging your brand because it’s very confusing for your audience. If you’re running one animated ad campaign you can’t run a celebrity endorsement video at the same time. Not only would it be confusing for your audience, but it would also be damaging to your brand and more costly. This also goes for voice consistency on different social media channels. Consistent creatives are a must for strategic branding.
Keeping a long-term vision
To give your branding strategy a direction, brand mission, and goals, you need to know what you want to achieve in the long run than just focusing on short-term goals. Long-term goals can include bringing in new products or expanding all over the country or having an impactful social media presence. Make sure you have a brand guide that reminds you time and again what you want to achieve
You may want to tell a story, create a movement or have great brand recognition. Whatever it is, with thorough branding it will be simpler for you to launch, grow and create more with each of your marketing endeavors.
6 ways to create solid brand awareness for your business
Create emotionally compelling and moving stories that connect very well with your users so that your brand name gets branded in their subconscious mind. Let’s look at 6 ways to create solid brand awareness for your business.
The best way to build brand awareness is by giving your business unique brand identity. If your industry allows you to include a little dose of humor, you can drive sales by giving your brand a very fun, outgoing personality to make it memorable and impressionable.
A very good way to grow your brand is by starting out with a company podcast where you interview industry professionals and build relationships with people from related industries. This will help you in the future with podcast advertising on other channels. If you keep your streak, you could become a household name in no time.
SEO is a competitive field which is why PPC is a smart way to get your brand visible on Google. With the help of targeted keyword research, you can be on top of Google search results. Even if users don’t click on your advertisement, seeing your brand’s advertisement on top of the search result page creates brand awareness and has a long-lasting impression on your target audience.
Remarketing is extremely important if you want to create and sustain brand awareness. Remarketing means showing the same ads to your audience who visited your website but did not convert. All the websites your customers visit, remarketing ads are placed on almost all of them- be it blogs, online shopping websites, etc. This is a great way of boosting conversion rates. Every branding design agency focuses on remarketing strategies so that the customer which has been viewing their advertisements can also become a client.
Social media advertising
Organic marketing is getting more difficult and paid social media advertising is becoming cheaper. This is why more and more businesses are turning to Instagram and Facebook advertisements that allow your brand to get seen on social media. It creates a sense of familiarity and trust for the users before they finally make the purchase.
It’s important to have a strong social circle when it comes to brand awareness, which is why influencer marketing is now becoming necessary. Find influencers in the industry who represent similar or complementary brands like yours. Make use of their sustainable network and promote your brand. You might also get involved in long-term valuable partnerships with other brands in this process.